You remember that sales record Adele smashed in 2015 with her album 25? She beat the record for most album sales in one week. The album that held that record previously was ‘N SYNC for 2000's No Strings Attached, aka one of the most important album of the early aughts of all time.
The second single off that album was "It's Gonna Be Me," and JT sings that phrase in the chorus in a way that makes it sound like he's shouting "It's gonna be May!" Then one fateful day in 2012, a Tumblr user posted a picture of a calendar featuring a smiling photo of Timberlake on April 30 with that very sentence. It was a whole new way to announce to the world that May was coming. The meme caught fire.
And since then, that image has been basically the only thing on the Internet every time April comes to an end.
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