- Birkenstock raised $1.48 billion in an initial public offering on Wednesday.
- The shoe brand, known for its comfortable cork-sole sandals, has gained popularity in recent years.
- But it wasn't always known as a fashion staple. It was first worn in the US by hippies in the '60s and '70s.
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Birkenstock, the shoe brand known for its comfortable cork-sole sandals, raised $1.48 billion in an initial public offering on Wednesday.
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in.The German footwear company had been seeking a valuation as high as $9.2 billion, CNBC reported, but ended its first day of trading with a diluted value of $8.15 billion, according to Bloomberg.
The initial public offering is one more feat in Birkenstock's nearly 250-year history, which began with a family-run business that manufactured insoles. Decades later, the company's orthopedic shoes became a viral fashion trend. Most recently, Birkenstock landed a big-screen moment in the "Barbie" movie.
Here's how the shoe went from "ugly" hippie sandal to coveted fashion statement.
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